The social network, still grappling with how it handles users' privacy, is getting ready to find you a date -- but Facebook matchmaker if you live in Colombia. Facebook is ready to help you find a date. Starting Thursday, Facebook users in Colombia can create dating profiles.
Facebook matchmaker the company thinks it's collected enough profiles, it will start to let people match with each other. Facebook wouldn't reveal exactly how many profiles it initially wants in circulation, or the timeline for matching to begin, but said it will be days or weeks -- and not months.
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Here's how it works: The dating feature is part of Facebook's main app and is a free service. You'll be able to find the feature in Facebook's main menu, Facebook matchmaker to other services like Groups, Events or Marketplace.
Once there, you can create a profile by adding pictures, personal details like location and where you went to school, and answer ice-breakers like "What does your perfect day look like? Unlike competitors Tinder Facebook matchmaker Bumble, there's no swiping left or right to like or reject potential matches. Instead, you'll need to scroll down through a Facebook matchmaker profile and tap if you're interested.
You'll only see people who aren't your Facebook friends, or people who are friends of friends. The assumption is that you already know your friends and this is about taking advantage of the larger Facebook network.
It also Facebook matchmaker to avoid awkwardness, like running into family on the service. Facebook says its aim is helping its user make lasting connections and not just find hookups.
It's not just a profile," Nathan Sharp, product manager for Facebook dating, said in an interview last week.
Facebook surprised the world when it unveiled the service in May during its F8 developer conference. That's because the world's biggest social network and its CEO, Mark Zuckerberg, have been scrutinized over its user data collection practices and whether it can actually keep private all the data it collects about its more than 2.
That focus followed a scandal in March over Cambridge Analyticaa UK-based digital consultancy that harvested data from up to 87 million Facebook Facebook matchmaker without their permission.
Facebook matchmaker controversy caused many people -- including lawmakers -- to wonder if Facebook could be trusted with personal information, so unveiling a product that collects the even more intimate details associated with online courtship strikes a tone-deaf note for some observers.
For its part, Facebook said no data from the dating service will be used for advertising targeting. If you delete your Facebook Dating profile, the data will also be deleted, Sharp said. For the social network, getting into online dating seems like a way to raise engagement and get people to use the app for longer periods of time.
The online dating market is already saturated. Facebook thinks the key feature that sets its dating service apart from the competition is the ability to tap into its Events and Groups features.
For example, if you've RSVD'd yes to attending a music festival, you might be able to connect with someone going, too. Or, you could find someone who also attended an event you went to last month, but didn't meet -- a sort of Missed Connections tool.
There are some other nuances Facebook matchmaker the app, too. If you're interested in someone, you can leave Facebook matchmaker a message, but the connection isn't made until the other person messages back unlike an app like Tinder, which allows people to start chatting only if both swipe right. All of the chatting takes place inside the Dating section of the Facebook app, instead of other chat apps like Facebook Messenger or WhatsApp, which Facebook owns.
Facebook wanted Facebook matchmaker test in a South American country because online dating has already become a "pervasive behavior" there, says Sharp.
The company picked Colombia, which has a population of Innovators are thinking up new ways to make you, and the things around you, smarter. CNET's in-depth features in one place. Be respectful, keep it civil and stay on topic. We delete comments that violate Facebook matchmaker policywhich we encourage you to read.