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One kings lane business model

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The business model, at first...

Skip to contentor skip to search. One Kings Lane Founded: Better than a deal on flatware is the perfect set delivered to your in-box.

By Noon, These Two Will...

As late asthe premises housed furniture wholesalers. Twitter moved in, followed by Microsoft-owned Yammer.

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Her husband is Mark Pincus, co-founder of Zynga, the now-struggling online social-gaming company. The business model, at first glance, was derivative: In OctoberFeldman participated in her first flash sale.

Feldman and her husband, Bob, a management-consultant executive, had just purchased a West Hollywood home. Around that time, she was introduced to Pincus, who had worked in digital media for, among others, NBC and Walt Disney. As with most flash-sale sites, the sole requirement for membership is submitting an e-mail address.

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The recession was a good time for flash-sale businesses, and One Kings Lane advertised deals at 70 percent off retail. In their first month, the founders posted items from the Rug Company, an English outfit that produces handcrafted rugs.

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It was a valuable lesson: The company realized that it could expand into high-end retail and offer a wider range of price points while still growing its customer base. Today, many flash-sale businesses are having trouble. It lists discounted items and generally pulls them from the site after three days.

The home decor company that...

But it also benefits from a lack of consumer savvy. Thus the site itself, not necessarily the specific brands carried, becomes the draw.

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Co-founders Alison Pincus, left, and Susan Feldman. Oct 7, issue of New York Subscribe!

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